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Nothing about Coffee Conspiracy has ever been traditional — and we wouldn’t have it any other way. From the start, this brand has been about breaking the rules, elevating the craft, and doing things differently.

2024 brought its share of setbacks and roadblocks, but we refused to give up. From growing into the opportunity to build our own brick-and-mortar space to serving coffee backstage at concerts, this year has been nothing short of surreal. Thank you for trusting the vision, for being part of this journey, and for helping turn this dream into reality. 

For the past 15 months I have called Downtown Santa Cruz our home base for pop ups. The growth I’ve seen, the connections I’ve made and the energy you all brought have been beyond anything I’ve imagined. After deep reflection I have made the decision to close my downtown pop up. This choice wasn’t made lightly.